Yes, a loud yes, (shouts from the rooftop) YES.
What we grow up believing is that animal agriculture to consume animal-derived protein is how nature intended the food chain to be. Sadly, we have been thinking (and acting) wrongly for centuries – not only feeding our bodies with what was not meant for human consumption but also paving the way to massive destruction (Read: Climate Change).
Thanks to the billion marketing dollars and lobbying, we have a strong belief that plant-based proteins are devoid of the necessary amino acids, essential nutrients and muscle building & recovery abilities. Animal-derived supplements, case in point Protein derived from animal sources, like ‘whey’ caught disrupting attention worldwide. Fitness experts, gym trainers, even dieticians recommended foods and supplements that were animal protein rich for those seeking weight loss, weight gain and other fitness goals. The icing on the cake were the chiselled, shiny body builders and athletes promoting animal-based protein supplements like Whey Protein Shakes, BCAA Powders, various capsules across mass-targeted touchpoints.
Change is inevitable, and this time it is for the good. Nutritionists, environmentalists, fitness instructors and certified medical practitioners are realizing the hoax around overpromising and underdelivering protein supplements and are pacing their stance to the world. Temple University Graduate, Dr Brooke Goldner, a board-certified physician, has strongly urged the 2020 USDA Dietary Guidelines Committee to promote plant-based nutrition. Her testimony, free from frills, was an eye opener to the bitter truth of our times, “I encourage the USDA to stop giving into pressure from industries and instead do what is right for human health.”
‘The best source of protein is Plant’ – The Game Changers Movie
All of us need protein, just like we need other nutrients from our food, daily. The latest Recommended Dietary Allowance (RDA) for protein ranges from country to country, but 0.8 grams of protein per kilogram of body weight is typical for many countries, hence for a person weighing 77 kilograms, this would mean about 62 grams per day. Endurance athletes, cyclists, body builders would require about 50% more for performance and recovery to complement their regime. Renowned athletes who have turned completely plant based have shown a demonstrated uptake in their performance and a steep reduction in their recovery time.
The fact that a plant-based diet is backed by science to provide complete nutrition and help with performance and recovery, there’s no reason for us to not believe that the processed by-product ‘Whey’ does bad, and not good, for our body and for the planet. Not only is its consumption bad for our overall health, but it also has a huge carbon footprint. The toll that muscular tub of whey protein powder takes on the human and that of Earth, is not worth signing up for.